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Creative Process:

While our designs are many and varied, the process for creating them is always the same:

• Compile – Firstly we collect information from you; ideas and preferences you may have, and your expectations of the design and deadline. Then we research your industry and competitors, and your market and target audience.

• Create – Secondly we digest the information gathered and begin to brainstorm ideas and produce thumbnail sketches. This process generates many concept variations, which we refine, then choose the best to present for your consideration.

• Complete – Finally we make any necessary adjustments, and then supply you with the finished artwork.
  

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Design Brief Checklist:

At Jest Creative we strive for 100% customer satisfaction. We understand you may not always have a clear idea of how you want your design project to look, so to help us help you, we have compiled a Design Brief Checklist of some things to consider:

• What products or services does your business provide?

• Who is your target market? (Geographical area, socio-economic status, age, gender etc)

• Who are you competitors?

• What is your point of difference? (What you want to focus on, to gain the edge over your competitors)

• What keywords identify your businesses image? (i.e. Professional, Reliable, Strong, Fresh, Zany etc)

• Do you have a style in mind? (i.e. Classic, Modern, Fun, Corporate, Bold, Subtle etc)

• Do you have any colour preferences? (i.e.  Natural Earthy tones, Pastels, Bright, Dramatic, Heritage etc)

• Where is the design going to be applied? (i.e. Anywhere from a Business Card to a  Billboard, on website only etc)

• Are there any design restrictions? (i.e. if the main purpose of the design is to go on an outdoor sign, is the orientation limited to either landscape or portrait?)

• Will you need photographs? (Professional photography will give the best results, the differences are noticeable)

• Will you need textual content? (If copy writing isn’t your forte, it may be best to consider employing a professional)

• What is the main aim of your project? (i.e. Attract new customers, promote a product or service, give information)

• What are your printing requirements?

• What is your deadline? (If applicable)

• What is your budget?
  

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