       |
Corporate Identity:
Corporate Identity is often viewed as being comprised of three parts:
• Corporate Design (logos, business stationery, uniforms, etc.)
• Corporate Communication (advertising, public relations, information, etc.)
• Corporate Behavior (internal values, norms, etc.)
Logo Design:
(Emblems, Icons, Symbols, Insignias)
At Jest Creative we believe logo design is one of the most integral areas of graphic design and one of the most vital investments you can make in your business’s plan for success.
As we all know, first impressions are lasting, so it is essential for your logo to make the right statement about your business in order for your target market to identify with you and/or your product.
The key element to designing a logo, which works on every level, is you. We start by exploring your business philosophies and ambitions to ensure we are on your wavelength, then clearly define whom you are aiming to attract and what message you want to convey.
Armed with this information, we begin the creative process. Our research methods and design expertise ensures your logo will be eye catching, memorable and work on a wide range of applications. The final product is a logo that truly connects with your business’s personality and is qualified to launch you in the marketplace.
Check out our promotions for great value business start up packages.
Logo Facelift:
Faced with increased competition, a change in company direction or varying market conditions, it’s not uncommon for businesses to consider refreshing their logo or completely re-branding their image.
At Jest Creative we understand the importance of brand recognition, so when given the task of a logo facelift, we ensure a nip and a tuck refreshes your image keeping you easily identifiable to existing customers.
Check out our promotions for great value business start up packages.
Branding:
(Business Stationery, Point of Sale, Packaging, Signage, and Merchandise)
With your logo established, the next step is branding. Companies like Coca-Cola have used the philosophy “If it stands still, put a sign on it. If it moves, sponsor it.” This line of thinking has lead to the Coca-Cola brand being one of the most recognisable in the world and the company’s greatest asset.
At Jest Creative we are well practised at designing a complete range of business stationery, comprising of: Business Cards, Letterheads, With Compliments Slips, Envelopes and Presentation Folders.
In addition to these more standard items, we also design: Customised Christmas Cards, Point of Sale, Packaging and Packaging Labels, Signage, Vehicle Signage and Graphics for application on a wide range of Merchandise (Uniforms, Hats, T-Shirts, Bags, Pens etc.)
The power of branding should never be underestimated. The key is consistency and brand integrity; when implemented properly, inviting business stationery, stylish uniforms and attention-grabbing signage will not only ensure you are remembered in the marketplace, but instil a sense of trust and professionalism with the consumer.
Check out our promotions for great value business start up packages.
Brochures:
(Catalogues, Flyers, Postcards, Annual Reports, Business Plans)
Brochures, Flyers and Catalogues are not only an effective advertising solution, but also act as sales tool, introducing customers to your products and often including information such as Product Features and Benefits, Product Range, Pricing, Company Information and Contact Details.
A well-designed brochure should be attention grabbing, uncluttered and easy to read. Products need to be positioned for maximum impact and a call to action must be included to ensure best sales results.
Whether you already have a marketing strategy and product photographs in place or need us to brainstorm ideas and arrange photography for you, Jest Creative will guide you through the process. Regardless of the job size (a Promotional Postcard or a complex multi-page catalogue) we can see the project through from conception to distribution, or provide final artwork to your preferred printer, or offer recommendations for printers and
distribution houses.
Check out our promotions for great value advertising packages.
Newsletters:
(e-Newsletters, Bulletins, Circulars, Magazines)
Nothing keeps your market base more informed about new and exciting changes in your business than a newsletter. Newsletters work on two levels:
Firstly, they reach out and invite your customers to know more about your business (or act as an introduction to potential customers) and create an opportunity for them to identify with you.
Secondly, they work as a subtle sales tool. While the tone of a newsletter is to be informative, at the same time you are reinforcing your branding and advising of featured products, services or promotions.
Whether you need a small-scale publication, a glossy magazine or an e-Newsletter to e-mail to your database, Jest Creative will design a finished product that upholds your brand integrity and grabs the readers’ attention.
Check out our promotions for great value advertising packages.
Animation:
In the 1880’s when ‘Moving Picture Shows’ were first projected on to screens for entire audiences to view, they grabbed the public’s imagination. With today’s technologically advanced environment, web based businesses, and the use of electronic advertising the same can still be said; a moving picture (or an animation) will more readily attract the eye than a
static image.
Jest Creative can bring your Banner Adverts and Websites to life; create innovative Sales Presentations and Product Portfolios, plus a host of e-Cards, e-Invitations and e-Newsletters with the use of Flash Animation - Guaranteed to captivate the attention of your audience.
Websites:
Effective websites begin at the planning stage. Jest Creative work closely with you to define whom you aim to target and what goals you plan to achieve from your website. The main function of your website may be to give information, or display a portfolio of your work, or you may want people to be able to order and purchase goods or services direct from your website.
With this information on hand we next plan the architecture of your site. How many pages will you require? How do these pages relate to one another? Which is the best navigation solution for your site?
Using the same design principals we apply to any printed media, Jest Creative will produce visually exciting graphics to enhance the overall look of your site and reinforce your existing brand image. Quite often your website is a potential customers first contact with your business, it is vital the site retains strong brand integrity, is visually appealing, easy to read (without giving the viewer a visual overload), easy to navigate and quick to load.
If you don’t already have a domain name or service provider (or if these terms sound like another language to you) we will be happy to provide you with advice and point you in the direction of reputable companies.
Once your site is live on the World Wide Web, Jest Creative will be able to maintain your site for you, update images, edit copy, place advertising etc. Websites are often book marked and visited multiple times; to retain long-term interest it is imperative you continually update your site, keeping information up to date and the layout fresh. This is a sure fired way to
ensure success.
Illustration:
(Drawings, Cartoons, Sketches, Artwork)
Custom designed illustrations give a personal touch and offer a point of difference incomparable to mass-produced art (such as Clip Art).
Jest Creatives expertise in illustration offers a range of styles from realistic portraits and still life, to original cartoons, to freeform sketches, to complex digital drawings.
Our illustrations have been used for: Logos, Emblems, Invitations, Packaging, Greeting Cards, Sales Presentations, Promotional Flyers and Brochures, Menus, Animations and Children’s Books.
We offer our illustrative services for private commissions as well as
commercial use.
Menus:
All too often cafés and restaurants spend a great deal of time, effort, thought and money creating a certain ambience with their use of interior design, their choice of glassware and crockery, the type of music they play and (of course) the food they serve… Then, quickly type up their menu on their computer and print it out at home.
At Jest Creative we believe in the finishing touches. Having your menu professionally designed allows continuity of your carefully thought out plans. We design clean, stylish menus that are easy to read, capture the essence of your establishments’ vibe, and ensure you make the right impression on
your clientele.
Check out our promotions for great value menu packages.
Invitations:
An invitation sets the mood for your occasion and at Jest Creative we specialise in visually creating ambience.
Whether it is a large Corporate Event, a Wedding, Christening, Birthday or any kind of Party, Soirée, or Get Together there is no better way to make your invitation unique than to have it custom designed.
At Jest Creative our business is Graphic Design and our closest business associates are our Printers.
After investing the time and money to have marketing material professionally designed, why leave the printing to chance or open to error due to a lack of understanding of industry terminology?
As part of our service to you, we will liase with printers on your behalf, negotiating best prices and offering you advice on the best type of printing (Offset, Digital, Indigo, Screen) and paper stocks to give best results and suit your budget.
Jest - leave it to us!
|
© copyright 2008 Jest Creative, all rights reserved.
|